Friday, February 20, 2009...4:50 pm

Unmitigated blogging tags

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It’s all-too easy to take this blogging nonsense too seriously – you know: try to burnish each post so that it flies off the Google listing straight into readers’ browsers and pushes you to the pinnacle of the Technorati rankings.

Which is why I always smile when I visit my pal Peter Ashley’s Unmitigated England blog [which I am happily going to pimp here].

He writes poetically and idiosyncratically about an England we half recognise – a mixture of the nostalgic and the fantastic, that may possibly have existed once in someone’s drowsy, mid-afternoon reverie. Perhaps in the 1930s.

He also never uses the same tag twice – preferring to treat web metrics with the contempt they often deserve. Visit Unexpected Alphabets No 8, for example, and you’ll see it tagged . And there’s not an example of any of these anywhere in the post. Meanwhile, the Old Gits post is labelled:  . Whatever they are.

Also, I notice from the blog, it was Len Deighton’s 80th birthday this week. Though he’s best known for his Harry Palmer novels, my favourite is the alternative history SS-GB. Many happy returns to him…

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