Tuesday, April 28, 2009...3:50 pm

Portfolio magazine axed

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Sad news from Condé Nast as it closes Portfolio magazine

I discovered Portfolio late last year when I stumbled on a dissection of the Wall Street collapse by Liar’s Poker author Michael Lewis (now preserved here). It was riveting and very well written – as you would expect, I guess.

The reason for the closure seems to be plummeting ad revenues. I have no idea whether this is just because of the tanking economy, or also because the new digital world doesn’t have room for it. 

[Update: there’s a useful Valleywag piece here that lifts the lid on Portfolio‘s slide.] 

I’m not a believer in print for print’s sake – but I do think it’s a shame that high quality publications go to the wall as well as indifferent ones. 

I never bought a copy, of course – I just read it online. Which is the key problem for news and magazine publishing now.

So, yes. I guess that would make it my fault…

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