Wednesday, May 13, 2009...10:49 am
How local content could save the Evening Standard
Yesterday I posted about how news wouldn’t be the selling point for the new-look Evening Standard, unless perhaps it was a real engagement with local news.
Obviously, Recovering Journalist Mark Potts takes a much more incisive and in-depth look at such issues – and his latest post is particularly relevant.
In it he suggests local news aggregation could be key to giving newspapers a stronger position in their community.
“I’m still waiting for the first big newspaper site to take a serious crack at aggregating all the local news and information it can find, regardless of source, and establishing itself as the expert on all things local … it’s a lot cheaper than putting more reporters on the street.
If the Evening Standard becomes a kind of portal for local news sources – bloggers, community newsletters, pictures, videos etc – it could use its sizeable distribution infrastructure to get that news to hundreds of thousands of commuters who might then have another reason to pick up a copy.
As Recovering Journalist says, there is no magic bullet to save newspapers. But if the Standard is looking for fresh ideas, it could do worse than take the risk.Tweet