Thursday, July 16, 2009...1:44 pm
Why free is not just about the money
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Very interesting piece by Stan Schroeder on Mashable on the different implications of free online content.
- “Free” is not just about price – it’s also about simplicity and ease of use.
- Some content will be difficult to charge anything for. Unfortunately for journalists, it’s news.
- Forcing charges down people’s throats is a bad way to go. So that broadband tax to pay for content is a bit of a loser.
For once this is a piece whose author really seems to understand the nuances of online monetarisation. Well worth a read…
[HT: HyperwriterUK]
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- SEO Week: How Broadband Genie makes money from online content
- Subbing tip #3: free rein vs free reign
- Local free magazine of the day – Retired & living in Swindon
- Is free the right price for the Evening Standard?
- Money, sex and power
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