Friday, October 2nd, 2009
Online advertising: there's good news and bad news
So – spending on online advertising has just outstripped spending on TV advertising in the UK. Figures from PricewaterhouseCoopers (one of the most irritating company names in consultancy, by the way), show online advertising now makes up 23.5% of UK ad spend, as opposed to TV’s 21.9%. TV has been top dog for half a […]