Sunday, January 17, 2010...10:45 am
News:rewired session – making money online
#newsrw Some good lessons from the news:rewired panel on How can journalism support itself online?
His prediction: quality, professional journalism is key to success and will see a resurgence in the next decade. User-generated content is not enough to attract advertisers and readers.
Plans for 2010 include: a site redesign, a move into iPhone Apps and the development of a franchise model for others to launch similar regional sites. SoGlos has a target of more than 100,000 readers
- Write to engage rather than write to inform – the aim should be to start a conversation rather than have the last word.
- Journalists create very raw content – aim is speed.
Web production team polishes to web publishable quality.
- Advertising model – Sift’s sites deliver “high quality business leads” for advertisers.
– a specialist audience for conferences
– customer leads for new products
Sift site content has to help meet these needs.
- News is actually very valuable – as long as it’s on Google.
Sift needs to maintain a high number of visitors for lead generation. It lost too much traffic when delisted by Google News. Many sites benefit from churning out low-level news – topping and tailing press releases for example. Sift Media had to learn to play this Google News game.
- Paywalls don’t work – they cut traffic too much (see above).