Wednesday, March 17, 2010...12:27 pm

ASA climate change ad ruling: Miliband misses the point

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Here’s a nice exchange on this morning’s Today programme on Radio 4 between Advertising Standards Authority (ASA) chief executive Guy Parker and Climate Secretary Ed Miliband.

The ASA has ruled that Government advertisements on climate change were exaggerated – specifically that they made definitive predictions about future weather effects that could not yet be proved.

Ed Miliband defended the use of a strong advertising message to generate public support for carbon reduction, saying:

“These things will happen in 20 or 30 years’ time, so they’re not front of mind.”

I’m sure he meant to say “these things might happen in 20 or 30 years’ time”.

No one picked him up on it either. It’s a media thing…

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