Friday, March 26, 2010...7:14 am
Murdoch makes good on paywall promise
At £2 a week, access is not that expensive, but I suspect News International will have to make it smooth and easy for users to pay if they want to get much take-up.
Will the increase in revenue from committed readers make up for the loss in advertising revenue if his traffic drops sharply? It’ll be fascinating to see. The fact that the papers lose money at the moment makes me wonder how compelling the content actually is – and if it is so compelling, why can’t he make a profit on it anyway?
But given my place in the media, on this one I guess I could stand to be proved wrong…Tweet