News blog writing style

Here’s an example of straight, informative but very dull writing from the BBC:

Blue diamond fetches record price

Here’s something much better from the Mail Online:

Police’s latest brainwave: Report people who wear too much ‘bling’ to Crimestoppers

Exercise

You have gone for a online journalism job. They sit you in a room with a computer and internet. They say: “I want you to write an amusing, idiosyncratic blog post about how to control spots”.

Research first then write. Here’s a Times piece to help set you on the way.

Male beauty: how to control spots

Time: 30 minutes. Word length: up to you.

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