Tuesday, July 5th, 2011

SEO Week: “Be clever, sneaky and cheat” to beat the opposition

When it comes to news, there are so many sources – the BBC, national news web sites, and stories from all around the world. How do you compete when you’re doing the same story? That’s what SEO – search engine optimisation – is all about. It also helps to be a bit sneaky… Keywords are […]

Monday, July 4th, 2011

SEO Week: How to generate traffic through user-generated content

All sites need a constant supply or new, original, keyword-rich content. How can you achieve this without spending money? In a talk to UCA journalism students, Chris Marling explains how user-generated content drove traffic to Broadband Genie last year. How do you get unique content on your site for free? Customer reviews All you need do […]

Friday, July 1st, 2011

SEO Week: How to get top ranking on Google

In the fourth of a series of videos on SEO and content strategy, Broadband Genie editor Chris Marling talks to UCA journalism students about how the broadband comparison site pushed a news story to the top of Google’s search results, and used a well-tagged image to draw 1,500 visitors to the site in one month. […]

Thursday, June 30th, 2011

SEO Week: how Broadband Genie beats richer companies using unpaid search

Companies like Broadband Genie live or die by visitor clickthrough – the site needs to be found and visited all the time to make its money. In the third in a series of videos filmed last year at UCA Farnham, editor Chris Marling talks about the tricks he uses to beat big Google advertisers and win […]

Wednesday, June 29th, 2011

SEO Week: Where does Broadband Genie’s web traffic come from?

In the second in a series of videos filmed last year at UCA Farnham, Chris Marling talks about where broadband comparison site Broadband Genie’s traffic was coming from last year. In a word? Google. Traffic patterns 70% of the site’s visits come from Google. 10% direct 3% from Google News 3% Yahoo 3% Bing “We […]

Tuesday, June 28th, 2011

SEO Week: How Broadband Genie makes money from online content

Can you make money online through editorial content? In a series of videos filmed last year at UCA Farnham, Chris Marling explains how broadband comparison site Broadband Genie achieves £1 million in annual revenue through clever use of SEO and targeted consumer editorial content. The Broadband Genie business model The Broadband Genie web site makes all […]

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