Monday, November 23rd, 2009

Journalism students: how to top the Google rankings with 20 minutes’ work

How do you get your student news story at the top of the Google rankings? And without really breaking a sweat? Basically: write it. Last week’s talk by Karl Schneider of Reed to journalism students at UCA Farnham sparked some interest on the web. Freelance Unbound provided a full report – complete with ropey video […]

Friday, November 20th, 2009

Building trust online: transparency and process journalism

Part 1;    Part 2;    Part 3;    Part 4;    Part 5; Last in this series of videos and write-ups of Reed Business Information editorial development director Karl Schneider’s talk to journalism students at UCA Farnham. The discussion comes as a result of a typically trenchant question from pugnacious student newspaper editor Michael Copus. It’s one that […]

Thursday, November 19th, 2009

How the social web has changed the journalist’s working day

Part 1;    Part 2;    Part 3;    Part 4;    Part 5; How does a cutting edge, web-aware journalist’s average working day compare to how it was five years ago? More from Reed Business Information editorial development director Karl Schneider’s talk to journalism students at UCA Farnham. Then Research for a beat (eg: crime) Calling contacts – police […]

Tuesday, November 17th, 2009

Reed’s Karl Schneider: “What is online journalism?”

Part 1;    Part 2;    Part 3;    Part 4;    Part 5; More from Karl Schneider’s talk to UCA Farnham journalism students (there’s no video for this section – stay tuned for the full multimedia experience in subsequent posts). How does web journalism differ from print? What are its defining characteristics? Five key areas: Multimedia Links Global […]

Monday, November 16th, 2009

Reed’s Karl Schneider: “Most journalism will be amateur”

Part 1;    Part 2;    Part 3;    Part 4;    Part 5; Key elements of future journalism, according to Karl Schneider, editorial director of Reed Business Information: user-generated content – which will come to dominate interaction via Twitter, forums and blogs transparency and process journalism multimedia content – eg video and interactive graphics This comes from this morning’s fascinating […]

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