Tuesday, July 5th, 2011

SEO Week: “Be clever, sneaky and cheat” to beat the opposition

When it comes to news, there are so many sources – the BBC, national news web sites, and stories from all around the world. How do you compete when you’re doing the same story? That’s what SEO – search engine optimisation – is all about. It also helps to be a bit sneaky… Keywords are […]

Friday, July 1st, 2011

SEO Week: How to get top ranking on Google

In the fourth of a series of videos on SEO and content strategy, Broadband Genie editor Chris Marling talks to UCA journalism students about how the broadband comparison site pushed a news story to the top of Google’s search results, and used a well-tagged image to draw 1,500 visitors to the site in one month. […]

Thursday, June 30th, 2011

SEO Week: how Broadband Genie beats richer companies using unpaid search

Companies like Broadband Genie live or die by visitor clickthrough – the site needs to be found and visited all the time to make its money. In the third in a series of videos filmed last year at UCA Farnham, editor Chris Marling talks about the tricks he uses to beat big Google advertisers and win […]

Friday, April 17th, 2009

Is People Per Hour any use?

During last autumn’s climate of fear about a collapse in the publishing industry, I registered with People Per Hour – a freelance marketplace that allows you to bid on projects posted by a whole range of potential clients. I was curious to see how it worked, and also thought I might even get some paying work […]

Monday, March 16th, 2009

The public sector doesn't understand the web

Amusingly, thanks to Paul Bradshaw, I’ve just found out that my links to the Daily Mail in a couple of posts were against the paper’s terms and conditions.  Apparently the papers have realised just how stupid (and unenforceable) that was and have recanted.  Well done (though will it save them? Maybe not). But apparently many […]

Friday, March 13th, 2009

Journalism.co.uk listing

On the day that Freelance Unbound is included on the Journalism.co.uk blogroll for the first time (and in the top slot no less! Though only as it’s the most recent) I checked out the WordPress web statistics to find – today’s was the lowest traffic since the start of March. Hmm.  Well, I sort of […]

Tuesday, March 3rd, 2009

Seven steps to switch from print to web journalism

A challenge from Twitter Just up on the online journalism Twitter feed from Kari Rippetoe:  What advice would you give a print journalism vet to transition into web content editing? Pls twt your advice & feel free to blog about it. It’s an interesting question, and one I’m pretty much in the middle of, so OK […]

Friday, February 20th, 2009

Unmitigated blogging tags

It’s all-too easy to take this blogging nonsense too seriously – you know: try to burnish each post so that it flies off the Google listing straight into readers’ browsers and pushes you to the pinnacle of the Technorati rankings. Which is why I always smile when I visit my pal Peter Ashley’s Unmitigated England […]

Tuesday, February 17th, 2009

Build a better profile online

Just discovered this post about how a journalist reworked her Google ranking to make her online presence better reflect her work. Very interesting. The blogger – Susan Mernit – has done a good job filling her post with useful links and actually giving a clearer precis of what the journalist – Julia Angwin – actually […]

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