Monday, July 4th, 2011

SEO Week: How to generate traffic through user-generated content

All sites need a constant supply or new, original, keyword-rich content. How can you achieve this without spending money? In a talk to UCA journalism students, Chris Marling explains how user-generated content drove traffic to Broadband Genie last year. How do you get unique content on your site for free? Customer reviews All you need do […]

Wednesday, May 12th, 2010

How the media missed the real UK election story

The main problem for the media during last week’s election was that it was in the wrong place at the wrong time. The real story didn’t happen at the count – where all the reporters were eagerly awaiting whatever electoral upset was on the cards – but at the polling stations. It was there that […]

Saturday, December 26th, 2009

The shape of content yet to come

As you sit relaxing this Christmas – roasting chestnuts on an open fire, rocking around the Christmas tree and watching mommy kissing Santa Claus on YouTube – ponder the strange truth that Web 2.0 is not as new as you thought. For the idea of user-generated content has been with us for several decades. According […]

Wednesday, July 29th, 2009

Worth 1,000 words?

Some more evidence that digital creation and distribution of content will keep transforming the media – Getty Images has bought iStockphoto for a reported $50 million. The web and digital technology have transformed the business of photography. But what at first made picture researchers’ lives easier has now made it much more difficult to make […]

Monday, July 27th, 2009

Publish and be filtered

After wittering on for ever about why journalism is changing irrevocably, I’ve read two things that make the point much more clearly. One is a post by Scott Porad on Journalism 2.0 on the relationship between journalism and the I Can Has Cheezburger brand of user-generated humour. The other is a weighty essay by internet […]

Monday, June 1st, 2009

Do professional media standards matter?

I suggested earlier that structural change is irrevocably changing the media model.  Reader Bill Bennett is sceptical. He comments: The acid test: Can an average 14-year-old create a TV network that anyone would consider worth watching? The answer is “probably not”. Substitute ‘average 14-year-old’ with “team of experienced professional TV network executives” and ask the same question. […]

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